Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are designed to bring traffic to your website. These visitors are your potential customers.
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Search Engine Optimization (SEO) is a set of techniques used to improve the visibility and ranking of a website in search engine results pages (SERPs). By optimizing your website for search engines, you can attract more visitors, increase your online presence, and ultimately drive more business. In Asia Pacific Net website , we'll take a closer look at SEO and some of its key strategies.
Keyword research is the process of identifying the words and phrases that people use to search for your products or services online. By targeting these keywords in your website content, you can improve your chances of appearing in search engine results pages. Keyword research tools like Google Keyword Planner and SEMrush can help you identify relevant keywords and estimate their search volume.
