Business Strategies

ALLIED's business strategy is implemented with ardent commitment by its dedicated personnel who work as a team with sense of faith, responsibility and dignity. We are proud to have as high as 90% repeated clients.

To enhance its commercial performance and business achievement, ALLIED, has increased its workforce particularly in the service and maintenance area in order to provide a better and speedier after sales service.

In line with the Group's expansion program, ALLIED is now in the process of planning the acquisition of more advance precision machineries and equipment and the employment of more skilled personnel to increase the manufacturing production capacity.

The management team has passion and takes pride in the work. The perseverance, persistence and concerted efforts constantly to do more and better in achieving total quality and client's satisfaction have proven to be ALLIED main forte in carving a niche in the food service industry.
 
 

ALLIED PRIORITIES are to continue to 
 
    Implement aggressively its business strategy and improve market share and profits.

  Maximize the use of present resources to maximize the existing business opportunities for continued growth and profitability.

  Improve customer service standards

  Enhance good and healthy corporate image.

  To achieve to be the lowest cost supplier of quality goods and service.

  To be respectable and innovative organization with integrity and vision.

  Seek ways to channel its resources into attractive and profitable areas pursuing new market segments.

  Plan for future expansion and development.
ALLIED can look forward to a steady growth pattern as it continue to expand its areas of business. It will continue to push forward with greater determination to become a corporate entity to be reckoned with.
  
 General Scope Of Work Provided By ALLIED
 
  Initial consultation with the owner, architects and other consultants to determine the Overall objectives.

  Designing of the Kitchen Layout and Equipment Specification

  Designing the Floor Plan for different categories of food service facilities such as storage, preparation, cooking, servicing and clean-up.

  Planning of the budget to analyse cost of all sections equipment.

  Supervision during the project and meeting the standard specified by the Client.

  Installation of the equipment to the various service / utility points.

  After sales service to guarantee proper function of equipments.

  Marketing and promotion of our refrigerators and exclusive represented products.

  Equipment service and preventive maintenance.
 Company Products
 

Manufactured Equipment (Production) By Allied Steel Fabricator Sdn Bhd

One of the company's main products - Commercial refrigerators and Refrigerated Cake Showcase are marketed under the brand name of "ALLIED". The major component of the products is manufactured locally in our factory.

Other stainless steel fabricated products marketed by the company are:

(1) Self Service Counter
(2) Sink And Table
(3) Exhaust Hood
(4) Display Cabinet
(5) Shelves & Rack
(6) Trolley, Dollies and Carts
(7) Bain Marie
(8) Kwali Range
(9) Hot Water Urn
(10) Chef Station
(11) Specified Fabrication Work as per Design
(12) Modular Pre-Fabrication or Build-in Walk-in Coldroom

Imported Foodservice Equipment

A complete line of gas, steam and electric cooking equipments, dishwasher, food preparation equipment and bakery equipment, such as:

 Item  Product Brand  Equipment  Country of Origin
 1  CROWN  Food Preparation Equipment  USA
 2  POWERLINE  Food Cutting Preparation Equipment  USA
 3  ROBOT COUPE  Food Processor Equipment  France
 4  NEXEL  Shelving System  USA
 5  DEAN  Specialise in Fryer  USA
 6  WOLF  Cooking Ranges Equipment  USA
 7  ROYAL RANGES  Cooking Ranges Equipment  USA
 8  SMOKAROMA  Smoke Oven  USA
 9  RATIONAL  Combi Oven  Germany
 10  BLUE SEAL  Combi Oven  New Zealand
 11  HOBART  Dishwashing Machine  USA
 12  WINTERHALTER  Dishwashing Machine  Germany
 13  MOFFAT BAKBAR  Pastry Baking Oven  New Zealand
 14  SUNMATE  Specialise Bakery Equipment Product  Taiwan
 15  ZANOLLI PRODUCTS  Bakery Equipment  Italy
 16  DYNASTY  Specialise Mixer  Taiwan
 17  MANITOWOC  Ice Machine  USA
 18  ROBAND  Snack Cooking & Sandwiches Equipment  Australia
 19  SEF  Induction Cooker (NSF & CE Approved)  Taiwan
 20  PRINCE CASTLE  Toaster and Smallware Products  USA
 21  HAMILTON BEACH  Blender and Bar Mixer Machine  USA
 22  VITAMIX  Ice Blending Machine  USA
 23  ORANFRESH  Juice Machine  Italy
 24  BOEMA  Expresso Machine  Australia
 25  CECILWARE  Coffee Machine  USA

Manufacturing Facilities & Manpower

The Company has the manufacturing facilities and technical know-how to produce a wide range of Product from our machineries include the latest electro hydraulic press-brake with Computer Numerical Controls. In Keeping with progress and the improving of productivity, additional machineries will be acquired to upgrade the factory periodically.

Our production workers comprise of skilled and semi-skilled workers, some of them are rated among the best stainless fabricators in our industry. Besides on-the-job training, special workshop sessions are to upgrade their individual skills.

 
 
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Allied Foodservice Equipment Sdn Bhd (236108-V)
N0. 6 & 6A, Jalan Nadchatiram, Taman Taynton View,
Cheras 6th Miles, 56000 Kuala Lumpur, Malaysia.
Tel: 603-9133 5833 (Hunting Line) Fax: 603-9132 5933